“Video” is tossed around like it’s such a simple content format but in the digital media world, it has a whole host of implications for brands. Video impacts content, production, advertising, and viewing devices.
With the proliferation of multiple screens, there are various channels available to view video in a digital form—TV, tablets, desktop/laptop and smartphones. For marketers, multiple screens mean multiple ways to reach the audience.
In this week’s Insights Lab, Sonny Kim, AMP’s SVP of Digital Strategy, shares recommendations on how to approach video with Matt Rainone, Senior Manager of AMP’s Integrated Group.
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