New hire adds another leading marketer to the AMP Team
BOSTON – January 30, 2012 – AMP Agency, an integrated communications agency, today announced the hiring of Joel Breen as Digital Account Director. In the role, Breen will lead the development and execution of strategic, interactive solutions for clients across a range of channels.
Breen has over 16 years experience in Digital/New Media, primarily in marketing strategy and execution. Prior to joining AMP, Breen helped grow new business and developed integrated SEM, Social and Direct Response marketing strategies at Animetrics Inc., Sokolove Law, Blue Dolphin Group, Luxury Media Corporation, Inacom Information Systems, Inergy On-Line and Pinehurst Group.
“I’m tremendously excited about Joel coming on board to help manage our digitally-focused accounts,” said Gary Colen, CEO at AMP Agency. “His background makes him one of the preeminent thinkers in a rapidly evolving space and a unique asset. We look forward to Joel helping our clients successfully navigate critically important channels.”
Most recently, Breen served as Vice President at Animetrics, a mobile facial recognition company, where he helped to launch the company’s first consumer and commercial mobile facial recognition products. As Senior Vice President at Sokolove Law, Breen helped launch dozens of targeted consumer websites and hundreds of integrated marketing campaigns, culminating with MesoRC.com, which won a Web Award for Excellence in Healthcare.
“I am thrilled to have the opportunity to join an organization as great as AMP,” stated Breen. “It is AMP’s willingness to continually challenge its customers to leverage digital media in unique and compelling ways that made me eager to join the organization. I am looking forward to leveraging my experience as part of the team here at AMP to develop successful integrated digital campaigns for our clients.”