AMP Agency Blog
We have insights. We have ideas. We have things to say. Good thing wehaveablog.
Enjoy – and join – the discussion.
Featured Posts

Author archive: Samantha Dwyer

July 18, 2011

The Adoption of Google+

By : , Strategist, Digital Measurement

Google has posed the first viable threat to Facebook’s monopoly on our digital social lives. Skimming through my news feed, it’s clear that a threat to the current system is appealing to my generation—a small revolution against the Zuckerberg regime. As Facebook has grown to ubiquity over the past several years, there’s been a simultaneous feeling of dependence upon and resistance against the network. However, I’m pretty confident that there will not be a mass migration of the nearly seven million Facebook users tomorrow. Using Rogers Five Factors as a guide, I've been taught how to quickly and easily predict the fate of Google+...
December 17, 2010

These are a Few of My Favorite (Internet-Connected) Things

By : , Strategist, Digital Measurement

There seem to be a million definitions of “digital marketing” floating around, but at the core, this term simply means the use of technology in marketing. Contemporarily, this refers to applications that exist on our laptops, tablets, desktops, televisions, or mobile devices. However, the breadth of technology that this term, “digital marketing”, applies to has started to drastically expand. By the year 2020, forecasters expect there to be 22 billion Internet-connect devices. Here’s a list of my favorite applications and concepts that are being developed.
November 12, 2010

Anarchy!

By : , Strategist, Digital Measurement

Decentralized, borderless, and international by nature, the Internet has been hard to mediate. Without beating around the bush: we’re Americans, we’re egocentric, and we forget to consider how other countries are handling this exact same problem. So, what’s the precedent being set around the globe--and how do we measure up?
October 8, 2010

Who Has the Authority?

By : , Strategist, Digital Measurement

There has been an ongoing conversation on how to police a decentralized, borderless territory—the internet. Both our industry, and the public, has begun to question: who has the authority to govern the web? This week, we are continuing the discussion with an examination of cable-ization.
September 16, 2010

Who Has the Authority?

By : , Strategist, Digital Measurement

Should the Internet be governed? This is a very contemporary, and pivotal, choice that will guide the future of the Web. Over the next few weeks, we will be discussing the issues that are inspiring the industry to answer this question: who has the authority? Part One of this series explores the issue surrounding Online Privacy and the current debate over Do Not Track legislation. Click through to read our thoughts re: consumers' choice between privacy vs. convenience, and what role marketers and advertisers should play in creating a more transparent web.
July 28, 2010

The iTunes of the Publishing Industry

By : , Strategist, Digital Measurement

Google has historically been pegged as an enemy to the publishing industry for distributing articles free of charge. Despite this, publishers remain stuck in a relationship with search engines who act as facilitators—connecting readers to appropriate content. On the one hand, Google and other engines are a critical source of promotion. On the other, a lot of the time, Google (rather than the publisher’s website) is the final destination for consumption.
July 19, 2010

This Week’s Buzz within the Digital Space

By : , Strategist, Digital Measurement

Google is dominating the headlines this week with rumors that Google is taking another stab at the social networking space with Google Me and their acquisition of the travel search company ITA Software. Should Facebook and Microsoft be concerned? Click thru to hear our thoughts.
June 30, 2010

The Publishing Industry’s S.O.S

By : , Strategist, Digital Measurement

I know I’m not the only one seeing these spreads in seemingly every magazine I pick up; the “Magazines, the Power of Print” campaign is aimed to reach over 110M readers a month. Leaders of five major publishing companies (Condé Nast, Hearst, Meredith Corp., Time, Inc., and Wenner Media) have united to “promote the vitality of magazines as a medium”. And I can’t help but question them.
June 22, 2010

This Week’s Buzz within the Digital Space

By : , Strategist, Digital Measurement

A glimpse into the future this week with intrigue growing around 3-D technology and notable news for the future of online advertising. Click thru to learn more: * Apple vs. Google (yet again) as Apple bans mobile hardware ad providers * 3-D technology heads from the big screen to the small screen * Consumers love their iPads... even the ads
June 11, 2010

This Week’s Buzz in the Digital Space (June 7-11)

By : , Strategist, Digital Measurement

It's another iHeavy update with lots of news coming out of this week's Worldwide Developers Conference including: * the official unveiling of the iPhone 4 * more news on the iAd platform * AT&T's battle to improve service by capping data use * the foray into 4G service
Page 1 of 212

Filter by service offering: