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Author archive: AMP Agency

March 23, 2010

Five Wines to Drink Before Noon?

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by Scott Stephens, VP, Interactive If you're like most web users, you currently have multiple email accounts that serve different purposes; which quickly adds up to receiving several hundred new emails on a daily basis. This obviously presents an enormous challenge for marketers. How do you get your message to rise to the top amongst all of that noise, so that the recipient opens, reads, and interacts with it?
March 22, 2010

Designers Loathe Papyrus

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by Lisa Fortini, Designer, Creative Services If you ask a designer which typeface (or font, to non-designers) is their favorite, they will inevitably launch into a 20 minute diatribe. This long speech will most likely include some rant about how AWFUL Papyrus and Comic Sans are, and possibly mention how amazing they thought the "Helvetica" documentary was. I know it seems silly to most people, but choosing the best typeface is something that designers are very passionate about.
February 11, 2010

Supermarket Samples

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by Kyle LeTellier, Account Supervisor How many of us have been at the supermarket lately asking, what happened to the wonderful samples? Am I too old at 29, that the half cracker with cheese whiz topping is just a childhood memory? What happened to the 70+ year old lady with a toaster oven, making bagel bites at the end of isle six? These, as well as many other food sample related questions, came into my head the other day when I was picking up a few items at the grocery store...
February 1, 2010

3D is Coming to a Living Room Near You

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By Nira Colonero, Intern, Consumer Insights When it comes to technology, I’m always looking for the next big thing. So when my professor mumbled something about 3D televisions in my Marketing Management class last week, I had to find out more...
January 27, 2010

My Super Bowl Party (Another Day at the Office)

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By Pete D'Andrea, SVP, Sponsorship and Events As the football season comes to a close (with another Cowboyless Super Bowl) it was pointed out by several friends that it is my turn in the hood to host the Super Bowl party. Seems simple – some wings, lots of beer, and a bunch of guys huddled around a TV stuffing their face for 5 hours - Wrong...
January 18, 2010

Pulse Survery Results – Coupons and Contests

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Every month we survey our Pulse Network, a network of over 10,000 millennials. This month, we had responses from nearly 100 students (high school and college) and here is what we learned. Savvy Shoppers - It’s no surprise that students have limited budgets. With a tough economy, they are finding they are more strapped for cash now than ever and are actively looking for ways to make and save money...
January 8, 2010

Flashing for a Cause?

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Facebook was a prism of strappy, lacey bra colors yesterday, and for once it wasn't at all tied to a fraternity pledge event. Ladies around the world updated their statuses with their bra color, and in theory, promoted breast cancer awareness, and encouraged research donations and self examinations.
November 2, 2009

The Pulse – Tech Savvy Consumers

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Every month we survey our Pulse Network, a network of over 10,000 milllennials. We had responses from over 100 students (high school and college) and here is what we learned this month.
October 21, 2009

AMP Sprints Down the Hall with Puma

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buy generic cialis onlinea href='http://www.youtube.com/v/c1SXg_MvMoU&hl=en&fs=1&' >AMP SprintingIn addition to providing full-service agency capabilities - experiential, creative, consumer insights, interactive, PR, search, media services - AMP also provides speed.
October 6, 2009

Fun Facts

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Every month we survey our Pulse Network, a network of over 10,000 milllennials. We had responses from just under 100 students (high school and college) and here is what we learned this month. Still Fans of Facebook 85% of respondents are on Facebook and they are on it often.
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