June 24, 2010
Not All Sequels Created Equal
By : AMP Agency, ,by Sara Koepsel, Intern, Strategic Marketing Movie sequels can be a hit or a miss. Pirates of The Carribbean, Scary Movie, Home Alone, Terminator, and The Bourne Identity are all classic examples of movies that spawned sequels which both young and old consumers have enjoyed (or not enjoyed) over the years. When consumers learn of a sequel to a movie, it is safe to say there is little surprise. There is money to be made, merchandise to sell and collect, and box office records to break or disappoint. However, there are always exceptions. In this case, it is Pixar’s Toy Story 3.