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Author archive: AMP Agency

June 15, 2011

Guest Daddy Blogger, Mike: "Papa Needs a New Pair of Pre-Ripped Jeans (against his better judgment)"

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With Father's Day around the corner, this month we've reached out a few dads to share their insights and perspectives. We spoke with Mike, a 34 year old first-time father living in Brooklyn, NY. Click through to get insight into Mike's shopping habits, brand alliances and on his recent foray into fatherhood.
May 13, 2011

Guest Blogger: College Senior, Jon – “Thanks for my degree, now what???”

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This month’s guest blogger is a member of one of the most sought after consumer demographics – a college student. We spoke with Jon, who is 22 years old, and currently finishing up his senior year at Bentley University in Waltham, MA. Here are his responses to the questions we asked him:
May 2, 2011

Guest Mommy Blogger: Nicole – "Striving for Oxygen"

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We’re introducing some new members to the AMP Agency team: Frequency Guest Bloggers. Each month we’ll reach out to two consumer demographics or mindsets. This month we reached out to Nicole, who is 36, a mom of three beautiful children and lives in Plainville, Massachusetts. Here are her responses to some of our questions.
April 22, 2011

April's Guest Blogger: Julie – "My 1 Year Old Son Climbed On the Computer Desk As I Wrote This…"

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We’re introducing some new members to the AMP Agency team: Frequency Guest Bloggers. Each month we’ll reach out to two consumer demographics or mindsets. This month we reached out to Julie Finlay, who is 31, a mom of two boys and lives in Dudley, Massachusetts.
June 24, 2010

Not All Sequels Created Equal

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by Sara Koepsel, Intern, Strategic Marketing Movie sequels can be a hit or a miss. Pirates of The Carribbean, Scary Movie, Home Alone, Terminator, and The Bourne Identity are all classic examples of movies that spawned sequels which both young and old consumers have enjoyed (or not enjoyed) over the years. When consumers learn of a sequel to a movie, it is safe to say there is little surprise. There is money to be made, merchandise to sell and collect, and box office records to break or disappoint. However, there are always exceptions. In this case, it is Pixar’s Toy Story 3.
June 11, 2010

An Intern(al) Point of View

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by Julie Cohen, Intern, Creative Services Four years, a college degree, and eight (yes, you read that right, EIGHT) internships later, I landed the Creative Intern position here at AMP Agency. Prior to AMP, I networked my way through New York and Boston, taking on different internships every summer of college, sometimes two simultaneously. Sure, there were the occasional coffee runs and filing, but in retrospect, I never had a bad internship. However, I feel like all my previous experiences were just one big test run for AMP.
May 25, 2010

5 Lessons for Marketers from Lost’s Last Lines

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Guest Authored by Seth Berman, Marketing Director, Blue Shield California The last time I watched Lost was Season 1, but the urge to indulge in this television event was too strong to resist. My low-investment approach turned out to be a great move: the ending made sense, and I wasn’t left looking for a bigger payoff. Not only that, but it turns out the 45 minutes of commercials weren’t the only place I found some marketing lessons. In the wise words of the Oceanic 815 gang, here are some parting thoughts.
April 21, 2010

Considering The Holistic Brand Experience

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By Lisa Sawyer, User Experience Architect, Interactive I recently attended my first IA Summit in Phoenix, Arizona. This summit has been an ongoing industry fixture since 2000 and “…is the premier gathering place for information architects and other user experience professionals.” This year’s summit was entitled “Taking it to 11” and called on practitioners to take the practice beyond its traditional borders and take on the world. One of the conference highlights, for me, was the session I attended entitled “Leaving Flatland: Cross-Channel Customer Experience Design” given by Samantha Starmer from REI, which provided an eye opening look at how user experience designers can no longer design online experiences in a bubble.
April 1, 2010

AMP Agency Unveils Innovative “Branded Humans Network”

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BOSTON – AMP Agency, a full-service experiential and digital marketing agency, announced today the debut of its innovative and cutting-edge “Branded Humans Network”, a nationwide collective of people willing to sell permanent advertising space on their bodies. While the concept of human branding via temporary tattoos has been used in the past by a variety of guerilla marketing campaigns, AMP is the first agency to utilize permanent tattoos as a way to drive down cost and drive up impressions, a win-win for prospective advertisers.
March 31, 2010

Why I Hate Inflatables and Handheld Video Games

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By Mike Underwood, Sr. Director, Business Development/Creative Services - Sponsorship and Events Saturday started off like any other weekend family day - a foggy wakeup call with a quick cup of coffee, the morning newspaper, some BB e-mail exchanges and then the bomb drop from the Mrs. - "don't forget you're taking Katherine and Aiden to Colin's birthday party today." Oh really?
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