August 9, 2010
The Creativity Crisis
By : Allison Marsh, Vice President, Consumer InsightsA few weeks ago, Newsweek published an article title The Creativity Crisis. Essentially, the article discusses how “creativity scores” in American kids are declining. Creativity scores? Basically there is a test that can gauge creativity. Creativity is defined as “the production of something original and useful.” First, who knew that sort of test existed? I know that school (middle school and high school) has changed a lot since I was there … but a creativity test? Poor kids... they are graded on everything.