April 18, 2012
Hasbro Appoints AMP Agency as Search Agency of Record
Hasbro, Inc. a leading, global toy and game manufacturer, has selected AMP Agency, an integrated communications agency, as its Agency of Record for search services. Seeking an agency to further enhance their search efforts, Hasbro selected AMP as their search Agency of Record following a competitive review based on its creativity, innovative thinking and digital expertise.
AMP’s Digital Services team will be responsible for providing digital strategy and implementation across multiple channels, including paid search (SEM), search engine optimization (SEO), creative and analytics. AMP and Hasbro aim to leverage an integrated mix of digital touchpoints to further connect consumers with Hasbro’s family of iconic brands and products including: MONOPOLY, NERF, TRANSFORMERS, MY LITTLE PONY, G.I. JOE and PLAYSKOOL.
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April 12, 2012
Bayer Advanced Selects AMP Agency as Event Marketing Provider
Bayer Advanced, one of the leading consumer lawn and garden brands in the United States, has selected AMP Agency, an integrated communications agency, to develop the DuraZone Weed and Grass Killer Own Your Zone event tour.
The DuraZone Own Your Zone event marketing tour will showcase the new line of DuraZone Weed and Grass Killer products developed to help consumers protect their landscapes from weeds. The tour will launch in Phoenix at the Maricopa County Fair on April 13th and traveling across the country over the following two months with events in top markets nationwide, including: Dallas, Houston, Miami, Tampa, Orlando, Atlanta, Charlotte, Washington, DC and Philadelphia.
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February 28, 2012
Jumpstart Selects AMP Agency for Web Redesign
Jumpstart, a national early education organization that helps preschool children from low-income neighborhoods develop the language and literacy skills they need to be successful in kindergarten, has selected AMP Agency, an integrated communications agency, as its partner for a comprehensive website redesign. Since 1993, Jumpstart has trained college students and community volunteers to deliver its program to thousands of young children nationwide.
"AMP Agency has a strong track record of employing deep insight and analytics to drive marketing and communications strategy,” said Joy Errico Seusing, VP of External Relations at Jumpstart. “We are very excited to work with AMP Agency on designing a dynamic website that reflects Jumpstart’s mission and impact.”
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