By : Jason Rivera, Director, Consumer Insights
AMP Agency presents Videos by the Insights Lab- a think tank dedicated to uncovering, understanding and leveraging the best way to connect brands with consumers via the latest technology. Host Jason Rivera discusses this week's topic: The Psychology behind Social Media Connections.
By : Megan Walsh and Iana Georgiev, ,
The AMP search team takes a proactive approach to evaluating Google's creative enhancements by testing them among our client campaigns. As a search marketer, understanding this changing ad landscape is crucial in maintaining relevancy and gaining cost efficiencies. In recent years, Google rolled out extension options to expand Pay-Per-Click (PPC) ad formats for a better user experience. By pioneering these features, Google has improved relevance for the user as well as performance for advertisers.
By : Katelyn Stokes, Coordinator, Integrated Marketing
Confession: 90’s pop music is my jam. I may or may not still tune into the blissful harmonies of *NSYNC and reminisce about Brittney Spears’ glory days. While I am coming clean, I recently starting running again after a 4 year hiatus. Thanks to the information provided by the Nike + GPS app, I learned you apparently do not pick up where you left off. Although appearing to be a cathartic relief, I just shared those oh-so-flattering tidbits to showcase how as a 23-year-old, I am sometimes still embarrassed by my music choices and dwindling athletic prowess amongst other things. I can only imagine how my angst-ridden teenage self would feel about sharing these “offline” activities with the online world. A few weeks ago, Facebook made that concern a reality with the unveiling of 60 frictionless sharing apps ranging from Pinterest to LivingSocial to Foodily. What does this blur between the offline and online world means for teens?
By : Jason Keaveny and Amy Seeburger, , Digital Services
Use of technology platforms like Marin, Kenshoo, and SearchCenter have become a ubiquitous aspect of search campaign management in the past 12-16 months. The benefits of these platforms are clear with tools streamlining bulk campaign changes, reporting, and bid management; all of which translates to more efficient workflow and back-end results for performance marketers. That said, these platforms are not stand-alone solutions; the human-element of search management continues to play a critical role in effective management of campaigns. Search specialist expertise ensures that the deeper, business context of decision-making is overlaid on the data-centric view of the technology platform.
By : Shaylan Griswold, Account Manager, Account Management
If you haven’t heard of Pinterest, or like my fiancé you refuse to comprehend what it is and why I and others spend so much time “pinning” – simply put – it’s a virtual bulletin board. According to Pinterest, the site “lets you organize and share all the beautiful things you find on the web.” The reason Pinterest is likely so popular? It combines the traditional social network concept of sharing, with compelling visual content. In other words not only is the site easy to use, it’s really pretty!
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
One trend that has been picking up steam as of late is the strategy of releasing these marquee spots AHEAD of the big game and seeding them online prior. Is this a good strategy? As in most cases, there’s no simple right or wrong answer but an argument to be made for either side. Today, Matt and Ellis defend each point.
